“Twenty-Six Characters” is a stunning typographic specimen book showcasing the fundamentals of typographic craft, using Nokia’s Pure as a high-profile case study. Neophytes beware — it gets highly technical very quickly. You’ll find lighthearted descriptions of such classic typo-geek topics as: the differences between hyphens (-), en dashes (–) and em dashes (—), hinting for screen-based legibility, and how the typeface isn’t a mere 26 characters, but rockets up to 891 glyphs of punctuation, language-specific characters and mathematical symbols.
Another lateral idea that is taking a current use such as the swipe bar on the iphone and adapting it to a winding race track, as a marketing tool for Audi. It allows consumers to interact with the brand as they can play around the track and when they reach the finish line, the ad will then open an app for Audi IPad magazine. A very clever way of driving traffic (excuse the PUN) to Audi’s website.
Audi iPad Ad Turns ‘Slide to Unlock’ Into a Long, Curving Racetrack Another clever rethink of the featureBy Tim Nudd
An Iphone ad that toys around is a bit more playful. It’s from Audi and AlmapBBDO in Brazil, and it reimagines “Click to Unlock” as a winding racetrack. For users who play along and circle the track, the ad opens an app for Audi’s iPad magazine. Simple and clever.
[A new series by photographer Steven Pippin, named Point Blank, captures the death of a camera by the camera itself. To produce the images, the Pippin shoots the camera with a .25 calibre handgun and uses the camera to take a picture of the moment in a mirror. The act itself takes place in complete darkness, and the flash is triggered just as the bullet breaks into the camera and hits the negative. Worth it, or do you love your camera too much?] (via)